Things you probably know about Naomi Osaka: She’s a four-time Grand Slam singles champion, she’s a mother, she has the most supportive parents, and she’s refreshingly open about her mental health journey. What you may not know about the tennis champ, however, is just how much $$$ she’s worth.

In 2022, Forbes named her the world’s highest-paid female athlete (and she was the sixth highest-paid female athlete in 2024), so it’s safe to say Naomi Osaka’s net worth is pretty impressive. The reason for all that cash? It all comes down to tennis prize money, her skincare line, and her massive endorsement portfolio.

When she’s not busy sweeping the tennis court, Naomi is either promoting her beauty brand KINLÒ or signing new endorsement deals with brands like Airbnb and Beats Electronics. And unsurprisingly, being one of the world’s most marketable athletes has made her rich rich. But just how loaded is she?

Let’s investigate as she continues to slay at this year’s US Open.

First, let’s talk about tennis winnings

Although she’s been playing professionally since 2013, Naomi first rose to fame in the tennis world in 2018 after winning her first Grand Slam at the US Open…against fellow legend Serena Williams, NBD. Since then, Naomi has taken home three more Grand Slam titles, once more at the US Open and twice at the Australian Open. Fun fact: Those titles also come with a hefty paycheck!

naomi osaka
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For the 2018 US Open, a record $3.8 million was awarded to both the men’s and women’s singles champions, while in 2020, the prize money was reduced to a mere $3 million for the singles champs. The Australian Open prize is worth a lil bit less $$$, with the singles winners taking home $4.1 million Australian dollars (or about $2.8 million USD) in 2019 and $2.13 million Australian dollars (roughly $1.6 million USD) in 2021. And ofc, she gets paid for all her other tournament winnings. too.

As of 2022, Naomi has reportedly earned more than $21.5 million in prize money during her career. Okay!!

She also has her own skincare brand

In September 2021, Naomi launched KINLÒ, which is all about protecting, repairing, and renewing melanated skin tones at an affordable price point. The line includes moisturizers, sunscreens, hydrating gels, and lip balms, among other products.

Her endorsement portfolio is *so* impressive

The vast majority of Naomi’s earnings come from endorsements with major companies, which isn’t a huge surprise considering the tennis champ has racked up more than 20 corporate partners over the years. In May 2022, Forbes reported that Naomi had earned a whopping $58 million from endorsement deals (before taxes and agents’ fees) over the past 12 months alone. Consider us shooketh.

Some of Naomi’s biggest sponsorship deals include an apparel partnership with Nike (which she’s had since she switched over from Adidas in 2019) as well as a longtime deal with Japanese sporting equipment manufacturer Yonex, which has supplied her with rackets since 2008.

She’s also endorsed by well-known brands like Beats Electronics, Mastercard, Panasonic, PlayStation, Levi’s, Airbnb, Sweetgreen, and GoDaddy, among others. Oh, and she serves as a brand ambassador for companies like Nissan, Shiseido, Tag Heuer, Beats by Dre, Bobbie, and Louis Vuitton, just to name a few. It’s no wonder her endorsements are earning her nearly $60 million a year!!

And she’s made some smart investments

In 2022, Naomi left the IMG management company (which she’d been with since 2016) to cofound her own sports management agency, Evolve, alongside her agent Stuart Duguid. And the year before that, Naomi became a co-owner of the North Carolina Courage in the National Women’s Soccer League. Literally, when does she sleep??

And ofc, we’ve gotta talk about her real estate investments as well. In 2019, Naomi scooped up Nick Jonas’s former Beverly Hills bachelor pad for $6.9 million, and just this summer, she sold the San Fernando Valley estate that she purchased from Nick and Vanessa Lachey in 2022 back to them for $7.95 million...despite only paying $6.3 million for it three years earlier.

So…what is Naomi Osaka’s net worth in 2025?

According to Celebrity Net Worth, Naomi Osaka’s net worth in 2025 is an estimated $45 million, which is…HUGE. And thanks to her many endorsements, entrepreneurial efforts, and investments, that number will likely only continue to grow.

But don’t worry—Naomi loves to pay it forward too, and she’s spent time working with tons of charities, including Play Academy, UNICEF, and her organization, the Osaka Foundation, which provides tennis lessons to at-risk children throughout communities in Haiti. All hail queen Naomi!!